CONNECTING AFRICAN FARMERS TO THE GLOBAL MARKET

According to the Food and Agriculture Organization (FAO),

                                             The crop losses in sub-Saharan Africa amount to 100 million tons per year, which could feed up to 300 million people! These losses result in lost of income for small farmers and higher prices for poor consumers.

At the same time, according to FAO, the population of these countries is constantly increasing, with the highest rate of urbanization in the world. The organization notes that this population is increasingly looking for processed and easy-to-implement foods.

(Source: FAO / SAVE FOOD - Global Initiative to Reduce Food Loss and Waste

ASFOOD International wants to create and develop an African pulp and concentrate processing industry for marketing in Africa and the rest of the world.

In the first step, we develop processes for the processing of fruits and vegetables with commercial potential in Africa and / or the World, and we find subcontractors to produce finished products using our processes.

According to the studies we financed in the course of 2016, there is a market in Africa and Europe for the finished products concerned.

The project is carried by Guillaume BROU and Victor NONO. We form a complementary and experienced team:

- Victor is a 52-year-old French-Cameroonian graduate with a two-year degree in Engineering and a HEC-Paris MBA with more than 25 years experience in an international context and various sectors of activity;

- Guillaume is an Ivorian engineer in agro-industry, with more than 5 years of experience in the agri-food industry in Africa.

Guillaume spent 2 years developing eggplant concentrates for sauce in Côte d'Ivoire after noticing the enormous price differential that existed on the markets of Abidjan between the harvest periods and the rest of the year. Its concentrates made it possible to prolong the life of the eggplants by 6 months.

Victor is the son of small Cameroonian farmers and, since his teenage years, plans to deploy solutions to enhance the work of African farmers and improve their living conditions.

We wish to outsource the manufacture of the 5 products we have already developed with a specialized French organization (www.ctcpa.org).

We plan to carry out a first processing of 24 tons of eggplant from Côte d'Ivoire. Since we have not found a sufficiently equipped subcontractor in Côte d'Ivoire, we plan to import fresh eggplants into France for processing and marketing to the African diaspora in Europe.

 The funds collected will allow us to supplement our own resources to reach the budget of 70 000 € necessary for the operation:

- Purchase of raw materials and transport to France: 23 000 €

- Transformation: 35 000 €

- Marketing (creation and animation of our website): 12 000 €

The sale of the finished products of this first production will yield about 69 000 €. It will not be profitable, but since the creation of the website will only be funded once, the following productions will generate margins to finance our fundraising and implementation of our solutions.